I was wrong about embedded insurance.

Originally posted on Linkedin on July 17, 2023 more A few years ago, I started Purple.Insurance – the dealership technology company that merged with Salty and then sold to CDK in 2021. Purple/Salty was built on the idea that if consumers had the opportunity to review competitive auto insurance rates from leading carriers at the […]
Insurance Validation in Florida is About to Get More Complicated

As an auto dealer, you’re all too familiar with the hassle of gathering proof of insurance for your car buying customers. A process that typically involves your car sales professional picking up the phone and tracking down the customer’s insurance agent to verify coverage and update their auto policy with the new vehicle information. Not […]
Auto Dealers: You’re Likely Violating This Privacy Law

As an auto dealership in the United States, you’re responsible for validating your customer’s auto insurance and adding their new vehicle to their existing auto policy so they can take delivery of the car. Traditionally, the most common way to do this has been for the car salesperson to call the insurance carrier or agent […]
The Cost-Effective Choice: When Sticking with Your Current Auto Insurance Provider is a Smart Move

If you’re familiar with the famous Geico line, “15 minutes could save you 15% or more” you understand that by switching to another insurance carrier you could save significant money. However, what’s not clear is that oftentimes those same 15 minutes spent on the phone with your current provider could save you just as much […]
Auto Insurance Rates Skyrocket in the US: What’s Driving the Increase

The cost of auto insurance is on the rise in a big way – and it’s not strictly due to inflation. According to a recent New York Times article, the cost of auto insurance was up about 15 percent year-over-year in March 2023. Compare that to the latest reading on overall inflation of about 5%, […]